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AFF
and schools

Today's children face challenges that go far beyond the classroom. Academic learning is just one part of their development — without guidance in emotional, social, and cognitive skills, many students struggle to reach their potential.

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We equip children with the skills to navigate life's challenges while developing their mindset and their emotional and behavioural resources. Our coaching-based programmes are practical, future-focused and entirely non-clinical designed for everyday growth, not therapy.

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Children Running to School

What
we offer

​​Our Programmes & Projects help children building practical mindset skills in a non-therapeutic, coaching-focused way. Through this initiative, participants develop emotional intelligence, strengthen self-awareness, and gain tools to approach challenges with confidence.

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  • Five comprehensive projects built around age-related programmes, ensuring age-appropriate support for every stage of learning.

  • Workshops for teacher and parents, equipping them with coaching techniques to reinforce children's skills at school and at home.

  • Practical exercises and coaching tools to build resilience, focus, and self-belief.

  • A supportive, inspiring environment where participants can practice growth, set goals, and thrive.

Why 
it matters

"The Confident Mind" coaching programmes empower students with a positive mindset, confidence and resilience,  while providing practical support for teachers and parents.”

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  • Builds Confidence and Awareness: helps students understand their strengths, embrace challenges, and trust their abilities.

  • Enhances Resilience and Problem-Solving Algorithms: equips learners with the skills to navigate setbacks and think creatively when faced with obstacles.

  • Supports Teachers and Parents: provides practical tools and strategies to guide and empower students effectively.

  • Fosters a Positive Mindset: encourages lifelong learning, curiosity, and an optimistic approach to personal growth.

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Mind Coaching Evidence & Facts

Key Evidence & Statistics on Mind Coaching - Growth Mindset, for Children: 

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More adaptive coping skills - in a randomized controlled trial of 261 adolescents during the covid-19 pandemic, participants who received a growth mindset coaching intervention, showed greater resilience, using less maladaptive coping (e.g., avoidance) and more adaptive coping (like acceptance).

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Reduced Anxiety Among Teens -  a web-based single-session growth mindset coaching intervention (about 45 minutes) with 731 adolescents, significantly reduced anxiety symptoms at both 2-week and 8-week follow-ups.

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Boosted Well-Being in Younger Students - in elementary school students, growth mindset beliefs are positively linked with higher subjective well-being, especially when students feel supported by their teachers. 

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"Growth Mindset" as a protective factor - for middle schoolers at academic risk, shows that a strong mindset buffers the negative impact of risk factors, such as low socio-economic status or school transitions—on academic performance.

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Positive Mindset Beliefs - a 2025 experimental study with 161 Dutch primary-school children (ages 10–12) found that a growth mindset on focused reading-writing intervention, combined with effort-based praise, significantly increased a positive growth-mindset beliefs.

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Increased Motivation and Self-discipline - a 2025 scoping review of brain-based studies found consistent evidence that growth mindset correlates with neural mechanisms associated with motivation, memory, self-discipline and control.

Children Singing in a Choir

Let’s Grow Confidence

9 Commodore Place, Britannia Heights, Nelson, 7010

New Zealand

Tel: +64 275 244 345

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