™The Confident Mind
Children today face pressures unlike any generation before—academic stress, social media influence, and emotional challenges
that affect self-esteem, identity, and overall well-being. We support programmes like The Confident Mind™ to equip children with
the mind coaching tools that help manage these challenges and thrive both personally and academically.
Our Mission
To nurture the development of resilient, self-aware, and confident children through coaching programmes that extend beyond academic learning. These programmes focus on building emotional intelligence, self-regulation, and positive social skills.
All the programmes are future-focused, practical, and entirely non-clinical — designed for everyday growth, not therapy.
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Our Approach
AFF has developed four age-specific modules designed to grow with your child:
"Happy Minds" (5–7), "Brave Minds" (7–10), "Strong Minds" (10–13) and "Confident Minds" (13–16).
All current AFF programmes are delivered through a variety of coaching options, workshops, short-sessions and projects tailored to support each child’s individual needs.
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For the Schools
We collaborate with primary and secondary schools to deliver coaching programmes not only to students, but also to teachers and school staff. When teachers understand TCM™ methods & principles and strengthen their own mindset literacy, it positively transforms the entire school environment.​
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Because educators’ emotional literacy matters too.
For the Parents
Children thrive when the adults around them feel empowered, informed, and supported. That’s why we complement The Confident Mind™ coaching programmes with workshops for both teachers and parents so you can build practical mindset skills in non-therapeutic, coaching-focused way.
Our aim is to help you understand your child’s mindset world, respond confidently to challenges, and build a strong, healthy relationship at home
